ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
THE POSITION
Our roster has an opening with your name on it
We're looking for an entrepreneur in search of their next project. Someone with the heart of a strategist,
and the mind of a creative. A big-idea, original-thinker, who can help design and build a full-service
in-house social team from the ground up, someone looking to guide the strategic development of wildly engaging social creative that redefines the sports betting category and makes our brand famous.
We’re currently hiring a Social Strategist to build our in-house social team. This role is highly collaborative, and applicants should be comfortable working closely with colleagues in creative, media, growth, analytics, marketing and have at least a passing understanding of the nuances of the NFL’s catch rule.
THE GAME PLAN
Everyone on our team has a part to play
Lead the strategic planning, creative intent and ultimate performance of our social campaigns.
Write the award-winning briefs that lead to award winning creative, essentially.
- Leverage a deep understanding of social marketing to build effective, innovative marketing strategies across social platforms
- Partner with the creative director of social to build-out a formidable team
- Provide strategic guidance to ensure creative cohesion across social media
within a given social campaign - Initiate creative/campaign planning to give leadership greater optionally and visibility.
- Apply strategic thought-leadership and fluency in each brands’ unique tone, manner and value proposition
to develop impactful, socially native campaigns - Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions
- Initiate brand strategy discussions and subsequent market research initiatives to identify market needs and create and exploit brand opportunities
- Ensure our creative partners honor the strategic intent in the development and execution
of marketing assets
- Analyze paid social performance and use data-based insights to develop creative content strategies
- Define key performance indicators to support brand strategy and objectives, conduct analysis
to determine program ROI, help create and inform metric reports and dashboards, and make recommendations based on learnings - Liaise with internal brand teams and external agencies in relation to creative recommendations,
testing roadmaps, and optimizations - Follow trends and innovations to impact integrated communication strategies
(eg, media, digital, research, etc) - Identify moments for brand-led initiatives to engage with sports fans
THE STATS
What we're looking for in our next teammate
- 3+ years of strategic and/or creative experience
- 3+ years of experience working in a strategic role
- Bachelor's Degree in advertising, marketing or behavioral sciences
- Ability to work top down and bottom up
- Strong showcase of campaign work across a variety of media
- Significant advertising experience, whether in-house or agency
- Applicants should be conversant in all major sports as well as the basics of sports betting
- Proven track record of turning data and insights into high-performing assets
- Strong organizational, planning, and time-management abilities required
- Strong communication, listening and problem-solving skills
- Self-motivated and able to work with minimum supervision
- Must have the ability to work well with diverse populations; and demonstrated level of cultural competence
- Strong presentation skills
PLAYER BENEFITS
We treat our team right
From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:
- An exciting and fun environment committed to driving real growth
- Opportunities to build really cool products that fans love
- Career and professional development resources to help you refine your game plan for owning and driving your career and development
- Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits , pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
The applicable salary range for this position is $80,000 - $110,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
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