ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
THE POSITION
Our roster has an opening with your name on it
FanDuel is seeking a Product Marketing Senior Associate, Integrated Campaigns to join our dynamic Flywheel and New Ventures team. In this role, you will lead the execution of integrated marketing campaigns, ensuring cross-functional alignment across product, creative, and marketing teams. You will oversee the development of campaign strategies, manage creative production, and drive execution to deliver high-impact assets. Collaborating closely with stakeholders across Product, UX, Creative Ops, and Marketing, you will ensure seamless delivery of go-to-market plans and optimize performance through data-driven insights. This position offers an exciting opportunity to shape the future of Flywheel and New Ventures by enhancing customer engagement through innovative and well-executed campaigns.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
- Own the end-to-end management of marketing creative development and campaign execution, ensuring alignment across channels and stakeholders.
- Drive timelines across multiple products, proactively planning for major tentpole moments and mitigating roadblocks before they arise.
- Lead creative development efforts, from creating briefs in partnership with channel owners, to overseeing asset production, approvals, and versioning.
- Assess the efficacy of key campaigns with Commercial, Insights, and Analytics teams, adapting future campaigns based on learnings.
- Create run-of-show presentations and post-mortem decks, maintaining a resource of past campaign results to inform future strategies.
- Lead cross-functional collaboration with internal stakeholders to establish a cohesive communications strategy throughout the customer lifecycle.
- Ensure adherence to guidelines and processes while continuously seeking opportunities to improve workflow efficiencies.
- Develop strategies that inform the creation of high-impact creative briefs, ensuring exceptional execution.
- Act as a key marketing liaison for product integrations across multiple teams, working hand-in-hand with Product, UX, and Creative Ops to deliver the best experience.
- Build strong relationships with internal partners, fostering trust and ensuring seamless execution across all marketing touchpoints.
THE STATS
What we're looking for in our next teammate
- 3+ years of marketing experience preferred
- Bachelor’s degree strongly preferred
- Strong project management skills - Ability to drive marketing creative and campaign execution by aligning stakeholders and proactively bringing teams together to kick off projects.
- Proactive problem-solving – Comfortable planning ahead for major tentpole moments, identifying risks, and mitigating roadblocks before they arise.
- Creative leadership – Experience in developing creative briefs, overseeing asset production, approvals, and versioning in partnership with key stakeholders.
- Data-driven mindset – Ability to assess campaign performance using insights and analytics, applying learnings to optimize future strategies.
- Excellent communication skills – Comfortable creating and delivering run-of-show presentations, post-mortem reports, and maintaining historical campaign insights.
- Cross-functional collaboration – Experience leading cross-team efforts to establish and maintain a cohesive communications strategy across the customer lifecycle.
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits , pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
The applicable salary range for this position is $86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
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