ABOUT FANDUEL
FanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.
FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.
Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.
FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
THE ROSTER
At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.
THE POSITION
Our roster has an opening with your name on it
We are currently looking for an experienced Media Director to drive significant revenue growth through the management of key media channels for our National and Local campaigns across our different brands. The ideal candidate will know how to build and scale complex marketing campaigns across an evolving media environment, has demonstrated experience working at or managing an agency and working in a matrix environment to achieve positive results. If you have a passion for sports, are interesting in digital advertising technology, and enjoy working closely with partners we’d love to hear from you.
THE GAME PLAN
Everyone on our team has a part to play
- Responsible and accountable for the entirety of respective programs from implementation to attribution to optimization
- Manage and integrate external partners within different areas of the business to help elevate the entire marketing department
- Work with Senior Leadership cross functionally to communicate respective program strategies and channel direction
- Influence partnership decisions with media companies, leagues, and team partners
- Oversee budgeting, forecasting, invoicing and reconciliations for respective programs
- Provide continuous assessment of respective programs and identify areas for improvement
- Accountable for successful management of program KPIs and on-going validation of performance
- Support league and team partnerships, particularly in terms of optimization of media banks
- Manage members of the team to foster an environment that encourages intelligent risk taking, innovation and creativity
- Identify, develop and grow top talent within the Media and Demand Generation team
- Evolve our understanding of the competitive landscape and enhance our planning and execution by
- leveraging reporting and insights across the organization
- Drive analysis, reporting and insights, and dissemination of such information for key program
- Drive and prioritize key analytics projects for respective program
THE STATS
What we're looking for in our next teammate
- 8 years managing respective channels plus 3 years management experience
- 2 years managing partners and evaluating partnership value
- Bachelor's degree with strong academic record and/or proven relevant experience in a performance marketing role at either an agency or on the operator side preferred
- Meaningful experience working with performance marketing and media metrics (CPM, CPI, CPA, CPC & LTV) and understanding of the utilization and relationship between them
- Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance management
- Strong knowledge of the marketing landscape
- Experience negotiating favorable rates and deal structures with advertising partners
- Strong understanding of marketing testing and reporting methodology
- Ability to succinctly communicate both verbally and in writing, and provide clear direction on projects
- Ability to interface with a wide range of internal teams and ability to build strong relationships internally and externally
- Advanced Excel skills required
- Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize
- Knowledge or understanding of the business and culture of sports and gaming preferred
- Experience working across multiple businesses within a larger corporate structure is preferred
- Reside in Toronto or be willing to relocate to Toronto
PLAYER BENEFITS
We treat our team right
From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:
- An exciting and fun environment committed to driving real growth
- Opportunities to build really cool products that fans love
- Career and professional development resources to help you refine your game plan for owning and driving your career and development
- Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another
FanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!
The applicable salary range for this position is $142,000 - $178,000, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: extended medical, vision, and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes 13 holidays and one (1) floating holiday. FanDuel offers paid sick time in accordance with applicable Canadian law.
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