ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
THE POSITION
Our roster has an opening with your name on it
FanDuel is looking for a CRM Operations Manager to help drive our CRM communication strategy, identify process improvements, and support other marketing initiatives. You will play a key role supporting FanDuel’s customer engagement programs and finding operational efficiency gains. You will oversee and streamline processes across multiple brand verticals including but not limited to Sportsbook, Fantasy Sports, Casino and Racing. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
- Advise all internal stakeholders as an SME on engagement strategy to help drive customer engagement and high value actions, based on learnings from tests, data driven insights from performance metrics and a strong understanding of business priorities
- Works directly with the CRM Operations Director to organize a testing plan to help define the communications strategy & roadmap to achieve ambitious engagement, retention, and reactivation goals
- Leads a team of direct reports and develops a great understanding of direct report's strengths & areas that need improvement in order to put them in the best position to succeed
- A systems expert & solution-oriented individual that has an extensive knowledge of our marketing tech systems and constantly identifies process improvement opportunities and provides solutions
- Owns & orchestrates the CRM Operations campaign calendar for their respective product focus
- Approves & orchestrates all internal campaign requests as part of the calendar management
- Leads small cohorts of teammates & colleagues, either as a Squad Leader or Strat Lead of an existing xfun squad, stretching their leadership skills across multiple departments.
- Presents strategy, plans & results during QBR sessions, Run of Shows and other department-wide meetings
- Liaise with all areas of the business as the main POC for their product focus area and identify opportunities and solutions to improve the customer experience, streamline journeys & optimize engagement/reach for their respective products
- Aid in improving process efficiencies and customer journeys by executing automated & triggered marketing campaigns
- Develop communication personalization at scale across all marketing campaigns by leveraging data and our marketing tech stack
- Utilize campaign, channel and client data to inform planning; clearly communicate key learnings, actionable insights, and recommend new opportunities to leadership
- Cultivate extensive knowledge of our segmentation strategy
- Contribute to QA efforts on all CRM channels to ensure all campaigns are accurate, render properly, adhere to channel best practices and provide our customers with the best journey experience possible
- Aid in execution, creation, email coding, campaign setup, QA, deployment, channel optimization and reporting within the full CRM lifecycle
THE STATS
What we're looking for in our next teammate
- 2-4 years of experience in email and/or mobile marketing, with experience creating and managing campaigns from start to finish
- 1+ years of experience managing a team of at least 2 reports
- Bachelor's Degree preferred
- Advanced proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.)
- Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize
- Experience running and analyzing marketing campaigns, timelines and deployment in a robust business
- Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner
- Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze and Movable Ink strongly preferred)
- Strong grasp of Email Marketing metrics
- Strong analytics skills using data to tackle problems and translate results into recommendations
- Strong presentation skills and abilities to articulate plans, strategies & results of analyses
- Strong understanding of HTML and CSS
- Comfortable with querying and logic (SQL knowledge a plus)
- Aptitude for coding and technical projects
- Knowledge of Photoshop preferred
- Has a positive attitude and loves opportunities to collaborate with others
- An avid sports and gaming fan, and have played FanDuel or competitive products
- Willing to work nontraditional hours, including weekends and evening shifts
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits , pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
The applicable salary range for this position is $102,000 - $127,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
LI-Hybrid