Content Marketing Senior Associate

Location:Toronto

ABOUT FANDUEL

FanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.

Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE ROSTER

At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

THE POSITION
Our roster has an opening with your name on it

We’re currently looking for a Sr. Associate, Content to join our FanDuel Canada Team. The successful candidate will play a supporting role in driving our content strategy forward, working closely with some of FanDuel’s biggest content partners, assisting in the organic social strategy, and helping to develop innovative content campaigns for team and league partnerships. The candidate will have some knowledge of how to develop and navigate key relationships to manage integrated campaigns focused on product/editorial integrations as well as novelties and talent development, activation and distribution for both pre-recorded and live content.

THE GAME PLAN
Everyone on our team has a part to play

  • Develop relationships and work closely with content creators, production studios/teams, programming, media, talent and sales organizations
  • Demonstrate ability to develop a scorecard to successfully measure KPIs
  • Good knowledge of the sports media landscape (both digital and linear) with deep relationships
  • Leverage multi-platforms to drive performance with use of a solid understanding of social media acumen
  • Ensure the broader marketing team is informed of critical nuances by staying current on market trends and industry activity
  • Collaborate with multiple cross-functional departments to contribute to planning and developing integrated and strategic marketing campaigns that support on-going business needs

THE STATS
What we're looking for in our next teammate

  • Bachelor's degree and 2+ years of relevant experience building brands.
  • Ability to innovate and create differentiating, proprietary marketing programs to build brand leadership.
  • Good ability to navigate a highly regulated and complex industry.
  • Resilient and creative minded with a practical application to driving business outcomes
  • Critical thinker who can analyze creative and provide constructive feedback both internally and externally.
  • Able to plan, organize, and prioritize multiple and simultaneous projects and assignments.
  • Excellent communication skills, both written and verbal

PLAYER BENEFITS
We treat our team right

From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting and fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Career and professional development resources to help you refine your game plan for owning and driving your career and development
  • Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another

FanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!”  We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.  We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance.  Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!

 

The applicable salary range for this position is $73,000 - $93,000 CAD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: extended medical, vision, and dental coverage; life insurance; disability insurance; a retirement program with employer contributions; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes 13 holidays and one (1) floating holiday.  FanDuel offers paid sick time in accordance with applicable Canadian law.

#LI-Hybrid