ABOUT FANDUEL
FanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.
FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.
Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.
FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
THE ROSTER
At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.
THE POSITION
Our roster has an opening with your name on it
FanDuel is looking for an experienced Director of Content Distribution to lead and scale distribution of FanDuel TV (FDTV) content across digital streaming and social platforms. FanDuel TV produces and distributes a wide variety of racing and sports content including 24/7 linear channels, studio programming (Up & Adams, Run It Back) and live bet-able sports.
This role is instrumental in partnering with FanDuel TV production teams to get our content out to larger audiences with deeper engagement, ensuring brand presence and cut through in the sports media landscape. You will lead syndication efforts for studio programming (Up & Adams, Run It Back) on streaming platforms such as YouTube and Max, and other digital distribution channels (e.g. TruTV, NBA TV). The content distribution team also manages all FDTV social handles including Up and Adams, Run It Back, and FanDuel Racing, and across all platforms including YouTube, Facebook/Instagram, and X/Twitter. The ideal candidate will coordinate with production teams and take ownership of distribution strategies that optimize audience reach and engagement, whilst also overseeing a team of social media specialists.
THE GAME PLAN
Everyone on our team has a part to play
- Define and execute the FanDuel TV content distribution strategy to ensure maximum reach and engagement with our content across digital channels
- Develop a strong understanding of the FanDuel customer and audience for FanDuel TV content to drive distribution decisions
- Partner with commercial leadership to define and track content distribution objectives and KPIs
- Work closely with TV production teams, providing guidance and thought leadership on content that will more effectively engage digital audiences
- Build and manage relationships with digital syndication partners and social content platforms to identify opportunities to grow content reach and new syndication opportunities
- Manage marketing budget, in partnership with marketing team, to ensure optimal allocation of spend to grow audience for FanDuel TV properties across social and digital channels
- Lead, mentor and manage a team of social media specialists, providing feedback to drive continuous improvement and achieve department goals
- Partner with FanDuel central Social Content team to ensure alignment to overall goals and standards, including opportunities for cross-collaboration
THE STATS
What we're looking for in our next teammate
- 8+ years of experience in content distribution, digital marketing, or related fields
- At least 5 years in a leadership role with multiple direct reports
- Bachelor's Degree in Marketing, Communications, Journalism, or a related field preferred
- A great colleague and teammate — someone that people want to work with because of their humility and passion
- Proven track record of successful content distribution campaigns that drove engagement and conversions
- Expertise and understanding of content distribution tools and analytics platforms to be able to develop KPIs and track content performance
- A strategic mindset and structured approach to problem solving, with ability and eagerness to effectively balance the big-picture strategic work with execution
- Demonstrated ability to communicate effectively and succinctly to senior stakeholders through effective written and oral communication
PLAYER BENEFITS
We treat our team right
From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:
- An exciting and fun environment committed to driving real growth
- Opportunities to build really cool products that fans love
- Career and professional development resources to help you refine your game plan for owning and driving your career and development
- Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another
FanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!
The applicable salary range for this position is $144,000 - $198,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
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