Casino Social Media Senior Associate

Location:New York

ABOUT FANDUEL

FanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.

Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE ROSTER

At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

THE POSITION
Our roster has an opening with your name on it

We are looking for a Casino Organic Social Media Senior Associate to create and execute social media posts, and work directly with social media influencers to produce high-quality and engaging content. This role, reporting to the Organic Social Media Senior Manager, will be critical in driving growth and engagement across all our social channels. This is an impactful role that will work alongside all marketing teams to uphold our brand proposition and help deliver against our long-term brand objectives. We are looking for an individual who lives and breathes social media, who can take a social media trend and mold it to fit our brand voice. The ideal candidate will have social media experience working with notable brands and an extensive understanding of social best practices, along with basic knowledge of, interest in, and/or a willingness to learn about our Casino product and the broader casino industry.

THE GAME PLAN
Everyone on our team has a part to play

  • Identify, curate, and create social media content that drives growth and engagement across all channels, positively contributes to key Casino business objectives, and protects FanDuel’s brand
  • Write copy and execute posts across @FanDuelCasino’s YouTube, TikTok, Instagram, Facebook, Twitter, and Threads channels while adhering to platform-specific best practices
  • Help manage community engagement by interacting with notable accounts, FanDuel Casino’s followers, FanDuel Casino’s brand ambassadors, and other FanDuel accounts
  • Ensure all editorial calendars, assets, and content are timely and up-to-date - i.e., planning, scheduling, proofreading and properly executing content across all social channels
  • Edit and produce videos and graphics for social channels, collaborating with the multimedia team as needed
  • Work closely with the Organic Social Media Senior Manager to help shape and implement our organic social strategy
  • Assist with managing influencer partnerships to enhance brand visibility and drive engagement across digital platforms
  • Assist with cross-functional marketing campaigns, including games, contests, and giveaways, ensuring best practices are met and messaging/assets are properly executed on owned social channels
  • Assist with tracking and reporting on FanDuel Casino’s social media KPIs
  • Stay up to date with the latest social media trends, algorithm changes, and best practices
  • Learn and stay informed on our Casino product, promos, market, customer, and competitive set
  • Attend FanDuel events as needed, ensuring complete social coverage in a professional manner

THE STATS
What we're looking for in our next teammate

  • At least 3 years of content creation and/or editorial experience (working in social media and/or journalism, ideally in the casino, gambling, or iGaming spaces, is preferred)
  • At least 2 years of Organic Social Media experience across a variety of social media platforms required, including but not limited to YouTube, TikTok, Instagram, Facebook, Twitter, and Threads
  • At least 1 year of managing on-camera talent strongly preferred
  • Basic knowledge of casino games and willingness to learn about the casino industry is required
  • Ability to write engaging social media copy and self-edit with minimal guidance
  • Strong grammar skills and meticulous attention to detail is required
  • Ability to produce engaging and shareable content
  • Intermediate proficiency in Video Editing is required
  • Basic proficiency in Adobe Photoshop is preferred
  • Experience with and willingness to being on camera for video content is preferred
  • Extensive knowledge of internet culture is required
  • Ability to work at pace, multi-task and balance multiple projects in real time
  • Team-first attitude with strong collaboration and interpersonal skills is required
  • Must be willing to work nights, weekends & holidays, if necessary, as well as being on call for urgent PR matters
  • Basic knowledge of sports, and the culture of the sports world, is preferred

PLAYER BENEFITS
We treat our team right

From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting and fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Career and professional development resources to help you refine your game plan for owning and driving your career and development
  • Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another

FanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!”  We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.  We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance.  Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!

The applicable salary range for this position is $74,000 - $85,000, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

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